Tuesday, July 27th, 2010
When this blog was launched, the subject was entirely about my efforts learning about being a webmaster and web hosting. It was intended to help teach by using my new experiences as a guide. As you can see by the categories on this blog, it has grown to include a lot more categories. After my [...]
Filed under: *AdWords by Brad
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Monday, July 26th, 2010
I like to use broad keyword bidding with AdWords because of the amount of unique searches that could be missed out on with phrase or exact bidding. But the problem is that you get a lot of “junk” coming into your site because Google doesn’t necessarily realize if keywords are relevant or not. That’s where [...]
Filed under: *AdWords by Brad
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Monday, July 19th, 2010
Apparently AdWords has a new PPC matching option called Modified Broad Match. Broad match has its advantages. Since Google receives an astronomical amount of unique searches, broad search helps business’ ads show up for these unique searches. The problem with broad match is that it serves ads for a lot of irrelevant terms. Using the [...]
Filed under: *AdWords by Brad
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Thursday, October 1st, 2009
Google Adwords has added a new statistic to their dashboard. It is called “View Through Conversions” and applies to anyone who advertises on their content network. What a View Through Conversion is is when someone sees your ad, doesn’t click on it, but visits and purchases something from your site within 30-days. An example is [...]
Filed under: *AdWords by Brad
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Wednesday, July 29th, 2009
I just logged into AdWords, just as I do everyday, and learned about an awesome new feature called Bid Simulator. Apparently it launched all the way back in May, but this was the first time I’ve seen it. Bid Simulator predicts your estimated keyword ad rank based on your CPC bid. Not only does this [...]
Filed under: *AdWords by Brad
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Tuesday, June 2nd, 2009
The June 2009 edition of A2 Hosting’s newsletter, the A2 Host Post, has been published. This month’s newsletter topics include: New A2 Hosting Company Blog A2 Hosting Resource Center SubmitNet Free Trial Google AdWords Promotion Reminder LiteCommerce 30-Day Free Trial
Filed under: *AdWords by Brad
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Tuesday, February 10th, 2009
I was so excited a few months ago when the new version of AdWords Editor was released. It included the first page estimate value so you could easily adjust your keyword bids according to this amount. There is even a feature to highlight a large amount of keywords and bulk raise the minimum bid to [...]
Filed under: *AdWords by Brad
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Tuesday, December 23rd, 2008
I have to say that I am very excited about the new AdWords Editor update. For sometime now I have been asking Google for an update that includes the first page estimate as opposed to the obsolete bid to make a keyword active. The Editor’s latest update does indeed include this function. I have to [...]
Filed under: *AdWords by Brad
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Friday, October 10th, 2008
I was very excited yesterday because there was an AdWords Editor upgrade notice when I logged into the software. I have been logging in everyday just to see if there was an update. In my opinion, the software has been obsolete ever since AdWords changed their strategy to bidding on first page eligibility. Unfortunately this [...]
Filed under: *AdWords by Brad
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Thursday, October 9th, 2008
Yahoo is running a promotion that they will add $25 to your account when adding at least $30 to an account. I decided to set up a bit of an ad campaign in Yahoo to give it a try and take advantage of this bonus. I haven’t had experience with Yahoo PPC as my experience [...]
Filed under: *AdWords by Brad
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