This isn’t really a Miscellaneous Friday topic, but I wanted to share a cool viral marketing campaign for the movie “Paranormal Activity” that is occurring as I write this. I first heard about this horror movie on the radio, so I looked into it a bit more. This movie was actually released in 2007, but because of some folklore, has been released on a limited basis.

The genius of the marketing campaign begins with the Paranormal Activity website. You can demand that it is shown in your area on their site. If 1 million demands are made, the movie will have a wide release. And its working. On Wednesday there were roughly 600,000 votes when I first visited it. The site’s running tally has it listed at 834,000 demands currently, well on its way to the 1 million demands it needs.

And do you know why its working? Because when you tell someone they can’t see a movie (because its limited), it makes people just want to see it more. Throw in a creepy trailer with over 1 million views already and a Twitter campaign that encourages you to “Tweet Your Scream”, and you have yourself quite a viral campaign. And the folklore? Supposedly when Steven Spielberg watched the movie at his house, all of his doors in the room he was in mysteriously locked and he needed to call a locksmith just to get out.

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Filed under: *Miscellaneous Fun by Brad