Author: Alex Ali

Your brand identity will form the core of everything you do as a business. Yet with so many different online platforms, it can be difficult to keep that identity consistent. Failing to do so can have a negative impact on the way your business operates, and is likely to confuse customers, clients, and employees. On …

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Running a blog can take a lot of work. You have a website to maintain, and social channels to regularly update. You’ll also be required to come up with plenty of topics to write about – something that can become increasingly difficult over time. Fortunately, by making a few simple changes to your daily routine, …

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Running a successful business is about more than just attracting lots of attention. You’ll also need to build trust with your audience. There are numerous ways to do that, but few are as effective as online reviews. Displaying reviews on your small business website helps to build credibility, since visitors are more likely to trust …

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Building trust with your audience is essential for any business – yet it can be tricky. Consumers know that brands exist to make sales, so they may not always believe what you have to say. This can have a negative impact on conversion rates, so it’s important to find ways to develop a stronger relationship. …

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Just about every website owner knows the importance of a carefully-crafted Search Engine Optimization (SEO) strategy. Without one, your site is unlikely to gain much traffic. However, while some techniques are actively encouraged, there are certain methods you should always avoid. These methods are often effective in the short term, and can help you secure …

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In our digital world, social media has fully cemented itself as one of the most effective marketing methods you have in your arsenal. The combined visual and interactive elements of Instagram make it an ideal location to promote content – yet it can be a tricky platform to master. Instagram enables users to gain in-depth …

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Your domain is an essential part of your website. It helps solidify your brand, and becomes synonymous with everything you do as a company. If you’re new to running a website, you’d be forgiven for thinking a domain is set for life. However, it’s vital to renew your domains before they expire. Ensuring that your …

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We’ve all heard the saying that a good house is only as strong as its foundation, and the same applies to your website. Most sites are built almost entirely through HTML code, and failing to make that code clear can have a number of negative repercussions. Clean HTML code forms the very core of a …

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Improving conversion rates is vital for any business, no matter its size. There are a lot of factors that go into securing conversions, however, so it can be difficult to pinpoint possible areas for improvement. Fortunately, implementing A/B testing can help. This enables you to directly compare two variants of content on your website – …

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Although many website owners start out with a basic shared hosting plan, that may not continue to be a viable option as your website attracts more attention. If your traffic levels have increased, it may be time to consider an upgrade. A Virtual Private Server (VPS) hosting plan provides your site with its own individual operating …

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