Author: Alex Ali

Every time you visit a new website, some unique element will likely catch your eye. It might be a Call To Action (CTA), a hero header, a logo, or anything else that stands out. In most cases, those elements don’t grab attention due to coincidence, but because they were designed to do so. Using design …

Continue reading “What Is Visual Hierarchy (And How Can You Implement It)?”

Phishing attacks happen all the time. They can be emails from your friendly Nigerian prince, calls from the ‘IRS’, or fake websites designed to steal your credentials. If you’re not prepared to deal with phishing, sooner or later someone could even target your website. Fortunately, there are a lot of ways you can protect your …

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There are a lot of advantages to selling digital products on your WordPress site. Not only do they draw in traffic and make money for your site, they also do not have shipping or manufacturing costs. However, selling downloadable products does present its own set of challenges. There are a few things you’ll need to …

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Secure Sockets Layer (SSL) certificates are quickly becoming the norm online. In fact, it’s rare to see popular websites that don’t use SSL and HTTPS to protect your information. SSL isn’t only important for security, however, since it can also impact your Search Engine Optimization (SEO). Fortunately, getting an SSL certificate for your website isn’t …

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The way your website looks can have a significant impact on its success. A strong design helps you build an online presence, attract customers, and maintain a professional image. However, custom designs can be tricky and expensive to implement. Fortunately, if you’re using Drupal, you have access to a host of ready-made website themes. These …

Continue reading “3 (More) Places to Purchase the Best Drupal Themes”

A lot goes into creating effective website content. You’ll need to come up with topic ideas, carefully target your audience – and make sure your content is readable. Although it’s often overlooked, readability is an essential part of the content creation process. In other words, you’ll want to consider how easily each piece of text …

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Your brand identity will form the core of everything you do as a business. Yet with so many different online platforms, it can be difficult to keep that identity consistent. Failing to do so can have a negative impact on the way your business operates, and is likely to confuse customers, clients, and employees. On …

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Running a blog can take a lot of work. You have a website to maintain, and social channels to regularly update. You’ll also be required to come up with plenty of topics to write about – something that can become increasingly difficult over time. Fortunately, by making a few simple changes to your daily routine, …

Continue reading “3 Ways to Overcome ‘Blogger’s Block’”

Running a successful business is about more than just attracting lots of attention. You’ll also need to build trust with your audience. There are numerous ways to do that, but few are as effective as online reviews. Displaying reviews on your small business website helps to build credibility, since visitors are more likely to trust …

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Building trust with your audience is essential for any business – yet it can be tricky. Consumers know that brands exist to make sales, so they may not always believe what you have to say. This can have a negative impact on conversion rates, so it’s important to find ways to develop a stronger relationship. …

Continue reading “3 Ways to Use ’Social Proof’ to Increase Conversions”