Author: Brad Litwin

Whatever type of online store you run, you share one common goal with everyone else in the same position – you want to sell and earn more. Fortunately, there are a lot of ways you can achieve that. Two key methods you may want to try are offering upsells and cross-sells. Both methods are all …

Continue reading “The Difference Between Upselling and Cross Selling (And How to Implement Both)”

Ideally, a single visit to your website would be enough to get anyone to make a purchase or sign up for your email list. However, encouraging conversions takes a lot of work. Even the most successful websites only get a very small fraction of visitors to convert, because they need time to build enough trust. …

Continue reading “Retargeting: An Underused Yet Powerful Conversion Tactic”

There’s a lot to keep in mind when you’re running a website, no matter how large or small it might be. It can be easy to get caught up in building your audience and creating content, while forgetting to attend to more fundamental (but equally important) tasks. For example, it’s vital to always keep a …

Continue reading “5 Ways to Maintain Your WordPress Site’s Performance”

A lot of web platforms rely on JavaScript to render and display content. That’s not a bad thing per se, but search engines can have a hard time crawling and indexing that content. In other words, using JavaScript may affect your Search Engine Optimization (SEO) unless you find a workaround. The best fix for this …

Continue reading “How to Get Started With Dynamic Rendering (In 3 Steps)”

If you run an agency, then you know how much of a hassle dealing with client websites can be. You need to juggle a lot of credentials, make sure your clients choose decent web hosts, help them pick the right plans, and more. Another (perhaps better) option is to take over hosting responsibilities yourself, by …

Continue reading “A Beginner’s Guide to Agency Hosting”

Page builders are handy tools for quickly creating high-quality sites, both for users new to WordPress and professional developers alike. Unfortunately, they can also get a little pricey if you want to access their most useful features. However, with the Elementor page builder, you can access a wide variety of pre-built page elements without having …

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The way a website looks will have a huge impact on the way it is perceived, and how successful it will be. That’s why site design is so crucial. Fortunately, WordPress offers a host of handy plugins that can help to ease the load. Shifting through all of them would likely be a lengthy process, …

Continue reading “8 Top WordPress Plugins for Designers”

As your website grows, you may start to realize that your existing hosting plan no longer meets your needs. An outdated plan can cause numerous issues, especially when it comes to security, so it’s important to find a suitable alternative. Virtual Private Server (VPS) hosting and dedicated hosting are generally considered to be ‘step-ups’ from …

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Imagine that you go through the trouble of translating your website into multiple languages, yet search engines keep directing users to the default option. This can be both annoying, and damaging to your traffic levels. That’s why it’s smart to signal search engines to display specific versions of your pages, depending on where each user …

Continue reading “An Introduction to ‘hreflang’ Tags (And How to Use Them)”

One of the greatest things about using WordPress to create your website is that you’ll get access to a lot of handy plugins and themes. By installing a new theme, you can change up your site’s look and functionality in a matter of minutes. However, it’s important to select the right one. That’s because your …

Continue reading “The Newspaper WordPress Theme: An Honest Review”