Category: Site Speed

Optimizing your website’s performance is crucial. A slow site can drive visitors away – research shows that people are more likely to abandon a page that takes longer than three seconds to load. Page speed can even impact your site’s Search Engine Optimization (SEO). Fortunately, you can diagnose your site’s current performance by using Google’s …

Continue reading “How to Increase Your Google PageSpeed Insights Score (In 4 Steps)”

Your website and social media channels are the ‘face’ of your business online, so it’s crucial to keep them up-to-date and running smoothly. However, the necessary maintenance tasks, such as cross-posting your blog entries to social media, can take up valuable time. Fortunately, there are ways to automate some of these tasks. IFTTT (If This, …

Continue reading “4 of the Best IFTTT ‘Applets’ for Your Website”

Has your WordPress site felt a bit sluggish lately? Just as musical instruments require the occasional tuneup, WordPress websites need to be maintained regularly to keep them up to speed. If you’ve had your site for a long time, chances are high that it’s badly in need of some TLC. Fortunately, there are a few …

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As a website owner, you probably already know about the importance of Search Engine Optimization (SEO). Having strong SEO is critical – the first page of search results gets around 75% of all related traffic. If your site is buried under piles of search results, it could be costing you large portions of your potential …

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Digital images come in many types, but the two most common formats on the web are JPG and PNG. You may have heard conflicting information from different sources about which one is best. This can make it hard to know what format you should use for your website. In general, PNG is a higher-quality compression …

Continue reading “PNGs vs. JPEGs: What Image Formats Should You Use on Your Website?”

Even if you don’t have much (or any) experience with web development, chances are you’ve heard of Search Engine Optimization (SEO). This is a broad term for a huge list of techniques that can improve your site’s rankings in search engines. Many of the SEO strategies you’ll hear about are focused on keywords – but there are …

Continue reading “What Are Sitemaps (And Why Do They Matter)?”

Your website’s performance is incredibly important. A fast site is key for providing an excellent user experience, while a slow site is often a factor in a loss of traffic. Therefore, it’s vital to do everything you can to improve performance and decrease loading times. While there are a lot of ways to improve your site’s …

Continue reading “An Introduction to Website Caching (And Why It’s Necessary)”

One of the most frustrating parts of creating a website is ensuring browser compatibility. This is an important task, however, because your site might not look or behave the same depending on which browser is used to access it. Compatibility issues between browsers aren’t as common as they used to be. However, they’re still something …

Continue reading “2 Tools to Help You Test Your Website Across Multiple Browsers”

The more traffic your website gets, the happier you should be. After all, more visitors usually translates to improved conversions, better earnings, and higher search engine rankings. However, an unexpected increase in traffic over a short period of time can wreak havoc on your server. Fortunately, there are contingencies you can activate if you ever …

Continue reading “How to Deal With a Sudden Increase in Traffic to Your Website”

There are many things that can impact your website’s Search Engine Optimization (SEO). Using the right keywords, for example, is a big part of getting more eyes on your site, as is using links correctly. However, the impact of website loading times on your SEO is a bit less clear. It’s a common belief that …

Continue reading “Does Website Speed Impact Your Search Engine Optimization?”