Home / The A2 Posting

The A2 Posting

The Importance Of A Fast Website

It's been awhile since I've written a post about the importance of page load speed. Instead of just telling you about how important page load speed is, you probably care more about how page load speed impacts your bottom line. Kissmetrics, an Analytics solution provider, has done extensive research regarding how page speed can impact your success. This report mentions:

Read More »

Make Sure To Accurately Measure Your Conversion Rate!

Google Analytics is a great tool. We use it at A2 Hosting and it's something that I look at everyday. However like any tool, it isn't perfect and there are stats that you shouldn't necessarily take for granted. One of those stats, and it is an important one, is your conversion rate.

Read More »

Affordable PPC With Remarketing For Search

About 4 years ago we saw the birth of a new tactic to target potential customers called remarketing (also referred to as retargeting). You may not be familiar with this term, but I would be very surprised if you haven't seen remarketing in practice. Remarketing is when you visit a website and then you start seeing banner ads and even ads in Facebook promoting the website you visited.

Read More »

Shellshock Lessons for Developers

For anyone who doesn't know, Shellshock is the name of a particularly nasty vulnerability in Bash, the standard shell for most Linux distributions (and other Unix-like systems.) As of press time, new vulnerabilities due to this bug are still being discovered. Some distributions have only released patches that fix part of the problem, and a vast number of Internet connected computers are unpatched and vulnerable. There's bound to be some negative outcomes from a security problem like this, but let's see if we can scrape out some positive results.

Read More »

A2 Optimized – 6X Faster WordPress Page Loads

It shouldn't come as a surprise WordPress users really care about page load speed and website security. After all, page load speed impacts everything from your bounce rates, conversion rates, page views and Google rankings. On the security side, over 10 million websites are hacked each year and the total cost to fix those hacks are rapidly escalating.

Read More »

Reviewing Your Pricing Strategy

Imagine you're launching a new product you've been working on for months. It's perfect. Your creative ad copy is going to really hit home with your target market. You even have an affordable contract for product distribution. All you need to do is slap a price down and all your hard work will mean you'll get to see money rolling in. Out of the 4 P's of the Marketing Mix (price, product, promotion and place), doesn't it seem like pricing would be the easiest one to nail down?

Read More »

Staying Away From WordPress Security Plugins

When searching through all of the potential plugins to install on your WordPress site, you may notice that many of the popular plugins have to do with security. This may seem very tempting to let a plugin handle all of your security needs for your site but, security plugins forget one important fact about the web: if your site is too slow for people to navigate it, people won't visit your site.

Read More »

Bid Your First Page Estimate On Best Converting Keywords

When it comes to your marketing efforts, it's impressive how often the 80/20 rule....rules. That is 80% of production comes from just 20% of the total source. This could mean 80% of your affiliate sales come from 20% of your affiliates or 80% of content views on your site are from only 20% of your pages.

Read More »