Tag: A/B Testing

Improving conversion rates is vital for any business, no matter its size. There are a lot of factors that go into securing conversions, however, so it can be difficult to pinpoint possible areas for improvement. Fortunately, implementing A/B testing can help. This enables you to directly compare two variants of content on your website – …

Continue reading “3 Reasons to Run A/B Tests on Your Website”

Optimizing user experience and increasing conversions are two of the main drivers behind the changes made to every website. If you run a website, you want to make sure that everything is just right, so that visitors will reward you with their time and patronage. This sounds like a tall task, but it’s well within …

Continue reading “4 Ways A/B Testing Might be Lying to You”