Tag: Analytics

Marketing   Why Your Ad Tracking Stats May Differ (And What to Do About It)
  • March 07, 2019
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As a website owner, you may notice that there’s a difference between the stats your ad-tracking software and affiliate programs report. This can be confusing when you’re trying to review how well your ads are doing, and when making important strategy decisions. In short, this difference occurs because various platforms track clicks in distinct ways. …

WordPress   How to Integrate Google Analytics With WordPress (In 3 Steps)
  • April 19, 2018
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Nowadays, most successful websites track the way users behave. That means you need to keep tabs on information such as how many visitors leave right away, how much time people spend on average browsing your pages, and more. Without these details, you’re flying blind. Analytics enable you to keep tabs on what users do on …

Marketing   What Analytics Are (And How They Can Help You)
  • May 16, 2017
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Analytics, or more specifically website analytics, are key when it comes to understanding what your site users are doing and why. If you don’t stay on top of your metrics, you’ll be losing out on the opportunity to make decisions based on hard data. You’ll essentially be flying blind. Tracking your site’s analytics doesn’t have to …

Marketing   3 Google Analytics Alternatives You Should Consider
  • February 07, 2017
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Analytics are key to understanding why your visitors behave the way they do, and Google Analytics dominates the field in terms of popularity. There’s no denying it’s an excellent platform, but it also takes a lot of work to master, and it may be overkill for some users. Fortunately, Google isn’t the sole name in …

Site Speed   8 Critical Metrics to Watch With Google Analytics
  • November 04, 2016
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It can be said that a successful website is built in equal parts great content and a solid understanding of your audience. While your content may be first-class, if you don’t know where your traffic is coming from (and the topics your audience is interested in), you’re missing half of the formula. Google Analytics enables …

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