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Tag Archives: Google Analytics

What Analytics Are (And How They Can Help You)

An illustration of a screen showing analytics.

Analytics, or more specifically website analytics, are key when it comes to understanding what your site users are doing and why. If you don’t stay on top of your metrics, you’ll be losing out on the opportunity to make decisions based on hard data. You’ll essentially be flying blind. Tracking your …

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3 Google Analytics Alternatives You Should Consider

Analytics are key to understanding why your visitors behave the way they do, and Google Analytics dominates the field in terms of popularity. There’s no denying it’s an excellent platform, but it also takes a lot of work to master, and it may be overkill for some users. Fortunately, Google …

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5 Simple Steps Towards a Lower Bounce Rate

Your site may receive thousands of hits per day, but unless those visitors stay and engage with your content, you may as well be managing a shop with lots of browsers and not a single buyer. Some of those people may have never been interested in your content to begin …

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