Analytics, or more specifically website analytics, are key when it comes to understanding what your site users are doing and why. If you don’t stay on top of your metrics, you’ll …
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Continue ReadingAnalytics are key to understanding why your visitors behave the way they do, and Google Analytics dominates the field in terms of popularity. There’s no denying it’s an excellent platform, …
Continue reading “3 Google Analytics Alternatives You Should Consider”
Continue ReadingIt can be said that a successful website is built in equal parts great content and a solid understanding of your audience. While your content may be first-class, if you …
Continue reading “8 Critical Metrics to Watch With Google Analytics”
Continue ReadingYour site may receive thousands of hits per day, but unless those visitors stay and engage with your content, you may as well be managing a shop with lots of …
Continue reading “5 Simple Steps Towards a Lower Bounce Rate”
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