Knowledge Base

How to use Google Analytics with PrestaShop

This article discusses how to use Google Analytics with your PrestaShop site to obtain statistics about visitor traffic.

Using Google Analytics with PrestaShop

Google Analytics provides detailed statistics about visitor traffic to your site. To use Google Analytics with PrestaShop (or with any other type of site), you must first sign up for a Google Analytics account at and obtain a unique Tracking ID.

After you have set up a Google Analytics account and have the Tracking ID for your site, you can configure it for PrestaShop. The quickest and easiest way to do this is to install the Google Analytics module available from PrestaShop.

Installing and configuring the Google Analytics module

PrestaShop provides a module designed specifically for Google Analytics. All you have to do is specify your Tracking ID, and the module takes care of the rest.

To install and configure the Google Analytics module for PrestaShop, follow these steps:

  1. Use your web browser to visit, and then download the module .zip file to your local computer.
  2. Log in to your PrestaShop site as the administrator.
  3. On the left-hand menu bar, click MODULES.
  4. Click Add a new module.
  5. Click Browse, select the .zip file you downloaded in step 1, and then click Upload this module.
  6. Under MODULES LIST, locate Google Analytics, and then click Install. After PrestaShop finishes installing the module, the Google Analytics configuration page appears.
  7. Under SETTINGS, in the Google Analytics Tracking ID text box, type your Google Analytics tracking ID.
  8. Click Save. PrestaShop enables Google Analytics for your site immediately.
    It can take up to 24 hours for Google Analytics to change its status from Tracking Not Installed to Receiving Data.

More Information

For more information about Google Analytics, please visit