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What Analytics Are (And How They Can Help You)

An illustration of a screen showing analytics.

Analytics, or more specifically website analytics, are key when it comes to understanding what your site users are doing and why. If you don’t stay on top of your metrics, you’ll be losing out on the opportunity to make decisions based on hard data. You’ll essentially be flying blind. Tracking your …

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The 5 Types of Contrast in Web Design

Image Credit: MatteoZanga.it  Opposing forces blend in interesting ways. Black and white together make infinite shades of grey. Light meets dark during inspiring sunrises and gorgeous sunsets. Just the same, a number of disparate visual elements can be stood side by side to create thought provoking and attention grabbing examples …

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An Introduction to Welcome Emails (And How to Nail Them)

When it comes to engaging users and driving conversions, email marketing campaigns are one of the most powerful and customizable tools at your disposal. This means it’s crucial that you make a good first impression, or you could risk losing subscribers from the get go. The best way to leave …

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4 Ways to Boost Engagement on Your Website

Your website’s content may be top notch, but if you aren’t engaging your readers, building a solid user base is going to be an uphill battle. Furthermore, you might be losing out on a lot of conversions by not making an effort to connect with visitors. If you want to …

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4 Vital Tips to Help You Boost Your Brand

Creating a brand can be as easy or as difficult as you could imagine. The key is in paying attention to the most important details to ensure that your brand lodges itself in customers’ minds and refuses to leave. There are so many components involved when developing your brand, but …

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