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What Analytics Are (And How They Can Help You)

An illustration of a screen showing analytics.

Analytics, or more specifically website analytics, are key when it comes to understanding what your site users are doing and why. If you don’t stay on top of your metrics, you’ll be losing out on the opportunity to make decisions based on hard data. You’ll essentially be flying blind. Tracking your …

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The 5 Types of Contrast in Web Design

Image Credit: MatteoZanga.it  Opposing forces blend in interesting ways. Black and white together make infinite shades of grey. Light meets dark during inspiring sunrises and gorgeous sunsets. Just the same, a number of disparate visual elements can be stood side by side to create thought provoking and attention grabbing examples …

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An Introduction to Welcome Emails (And How to Nail Them)

When it comes to engaging users and driving conversions, email marketing campaigns are one of the most powerful and customizable tools at your disposal. This means it’s crucial that you make a good first impression, or you could risk losing subscribers from the get go. The best way to leave …

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4 Ways to Boost Engagement on Your Website

Your website’s content may be top notch, but if you aren’t engaging your readers, building a solid user base is going to be an uphill battle. Furthermore, you might be losing out on a lot of conversions by not making an effort to connect with visitors. If you want to …

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4 Vital Tips to Help You Boost Your Brand

Creating a brand can be as easy or as difficult as you could imagine. The key is in paying attention to the most important details to ensure that your brand lodges itself in customers’ minds and refuses to leave. There are so many components involved when developing your brand, but …

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3 Google Analytics Alternatives You Should Consider

Analytics are key to understanding why your visitors behave the way they do, and Google Analytics dominates the field in terms of popularity. There’s no denying it’s an excellent platform, but it also takes a lot of work to master, and it may be overkill for some users. Fortunately, Google …

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5 Outstanding Forum Platforms to Set Up an Online Community

When it comes to communicating on the web, social media networks and blogs seemingly get all the glory. However, if you’re looking to create a community where like-minded people can gather at an online watercooler and discuss issues on specific topics, neither of these platforms are necessarily optimal. To create …

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An Introduction to Email Marketing Campaigns

Email marketing is one of the most popular and reliable methods to engage your website’s audience and increase your profits. In fact, the only downside to email marketing is that it can be quite difficult to jump into, due to all the information and tools you need to juggle. The …

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5 Top Email Marketing Tools for Small Websites

Email marketing is one of the best ways to engage your audience and keep them interested in the content you produce. It’s a no-brainer for most websites – that is if they have the budget for it. Luckily for you, there are plenty of email marketing tools that can accommodate …

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