Category: Marketing

Marketing   3 Ways to Keep Your Brand Identity Consistent
  • April 15, 2019
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Your brand identity will form the core of everything you do as a business. Yet with so many different online platforms, it can be difficult to keep that identity consistent. Failing to do so can have a negative impact on the way your business operates, and is likely to confuse customers, clients, and employees. On …

Marketing   3 Ways You Can Use Chatbots to Improve Customer Service
  • April 01, 2019
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As a business owner, you’re probably aware of just how vital customer service is. However, it can be difficult to keep up with growing customer demands – especially when you have a million other things to do each day. Fortunately, there are ways to automate parts of the process. For example, more and more businesses …

Marketing   The Importance of Online Reviews for Small Businesses
  • March 28, 2019
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Running a successful business is about more than just attracting lots of attention. You’ll also need to build trust with your audience. There are numerous ways to do that, but few are as effective as online reviews. Displaying reviews on your small business website helps to build credibility, since visitors are more likely to trust …

Marketing   A Beginner’s Guide to AI Marketing
  • March 25, 2019
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Marketing is a constantly-changing landscape, and it can be hard to stay on top of it. More and more is expected of business owners each year. That’s one of the main reasons that the use of Artificial Intelligence (AI) continues to grow so rapidly. When used effectively, AI can become a powerful marketing tool. It …

Marketing   3 Ways to Use ’Social Proof’ to Increase Conversions
  • March 21, 2019
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Building trust with your audience is essential for any business – yet it can be tricky. Consumers know that brands exist to make sales, so they may not always believe what you have to say. This can have a negative impact on conversion rates, so it’s important to find ways to develop a stronger relationship. …

Marketing   3 Ways to Market Your Content With Instagram
  • March 14, 2019
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In our digital world, social media has fully cemented itself as one of the most effective marketing methods you have in your arsenal. The combined visual and interactive elements of Instagram make it an ideal location to promote content – yet it can be a tricky platform to master. Instagram enables users to gain in-depth …

Marketing   3 Reasons to Use Infographics in Your Content
  • March 11, 2019
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Today’s digital landscape is packed full of information. It’s now easier than ever to get the answers you want, and in record time. However, including long lists of data or other details in your blog posts is likely to make audiences switch off – so it’s important to find another way to grab their attention. …

Marketing   Why Your Ad Tracking Stats May Differ (And What to Do About It)
  • March 07, 2019
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As a website owner, you may notice that there’s a difference between the stats your ad-tracking software and affiliate programs report. This can be confusing when you’re trying to review how well your ads are doing, and when making important strategy decisions. In short, this difference occurs because various platforms track clicks in distinct ways. …

Marketing   3 Modern Link Building Techniques to Help You Maximize Engagement
  • January 28, 2019
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Search engines consider a lot of factors when it comes to determining your website’s ranking in relevant results pages. However, one of the most important criteria is how many links point towards your website. The problem is that link building can take a lot of effort for new sites, so you need to be creative …

Marketing   3 Ways to Drive Engagement Using the Facebook Pixel
  • January 10, 2019
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In a crowded online market, effectively targeting audiences with smart marketing campaigns is an essential way to get your content noticed. This can be difficult, however, as so many brands are looking to do the same thing. In order to get ahead, you need tools that enable you to reach your target market more directly. …

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