Category: Marketing

Marketing   3 Ways to Use ’Social Proof’ to Increase Conversions
  • March 21, 2019
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Building trust with your audience is essential for any business – yet it can be tricky. Consumers know that brands exist to make sales, so they may not always believe what you have to say. This can have a negative impact on conversion rates, so it’s important to find ways to develop a stronger relationship. …

Marketing   3 Ways to Market Your Content With Instagram
  • March 14, 2019
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In our digital world, social media has fully cemented itself as one of the most effective marketing methods you have in your arsenal. The combined visual and interactive elements of Instagram make it an ideal location to promote content – yet it can be a tricky platform to master. Instagram enables users to gain in-depth …

Marketing   3 Reasons to Use Infographics in Your Content
  • March 11, 2019
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Today’s digital landscape is packed full of information. It’s now easier than ever to get the answers you want, and in record time. However, including long lists of data or other details in your blog posts is likely to make audiences switch off – so it’s important to find another way to grab their attention. …

Marketing   Why Your Ad Tracking Stats May Differ (And What to Do About It)
  • March 07, 2019
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As a website owner, you may notice that there’s a difference between the stats your ad-tracking software and affiliate programs report. This can be confusing when you’re trying to review how well your ads are doing, and when making important strategy decisions. In short, this difference occurs because various platforms track clicks in distinct ways. …

Marketing   3 Modern Link Building Techniques to Help You Maximize Engagement
  • January 28, 2019
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Search engines consider a lot of factors when it comes to determining your website’s ranking in relevant results pages. However, one of the most important criteria is how many links point towards your website. The problem is that link building can take a lot of effort for new sites, so you need to be creative …

Marketing   3 Ways to Drive Engagement Using the Facebook Pixel
  • January 10, 2019
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In a crowded online market, effectively targeting audiences with smart marketing campaigns is an essential way to get your content noticed. This can be difficult, however, as so many brands are looking to do the same thing. In order to get ahead, you need tools that enable you to reach your target market more directly. …

Marketing   Google AdSense Explained: How to Control Your Site’s Ads
  • January 02, 2019
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Google AdSense is an excellent way to monetize your blog. However, it comes with a wide range of options that you’ll need to become familiar with. It’s crucial to understand how to customize your ad settings and placement, because having too many distracting ads (or the wrong types) can reflect poorly on your site and …

Marketing   Local SEO: What You Need to Know to Market Your Website Online
  • December 28, 2018
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If you have a business, Search Engine Optimization (SEO) is crucial to helping customers find your website. However, research suggests that customers are only willing to travel 20 minutes or less to reach a store. If you have a physical location, you’ll want to make sure your marketing efforts reach your target area. Fortunately, there …

Marketing   An Introduction to Google AdSense
  • December 26, 2018
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Many people dream of turning their website or blog into a revenue source. Advertising can be an excellent way to generate some supplemental income through your site. However, if you’ve never placed online ads before, it may seem daunting to get started. Fortunately, Google AdSense is an ad-matching service that enables you to place ads easily …

Marketing   How to Get the Most Out of Your Facebook Ads (3 Key Tips)
  • November 09, 2018
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When you run a small business, you’ll want to make sure every dollar you spend on advertising pulls its weight. Social media ad sales are booming, for example, but only 27% of people say that they feel ads they’re shown online are “often relevant.” To get the best return for what you spend on Facebook ads, …

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