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3 Simple Steps to Choosing Better Keywords

A search engine.

Writing great content is an excellent way to make a name for your website. However, all of your efforts could be for nothing if you choose the wrong keywords, particularly if you depend on organic traffic for your revenue. Picking the ‘right’ keywords isn’t an exact science. However, there are …

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What Analytics Are (And How They Can Help You)

An illustration of a screen showing analytics.

Analytics, or more specifically website analytics, are key when it comes to understanding what your site users are doing and why. If you don’t stay on top of your metrics, you’ll be losing out on the opportunity to make decisions based on hard data. You’ll essentially be flying blind. Tracking your …

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The 5 Types of Contrast in Web Design

Image Credit: MatteoZanga.it  Opposing forces blend in interesting ways. Black and white together make infinite shades of grey. Light meets dark during inspiring sunrises and gorgeous sunsets. Just the same, a number of disparate visual elements can be stood side by side to create thought provoking and attention grabbing examples …

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An Introduction to Welcome Emails (And How to Nail Them)

When it comes to engaging users and driving conversions, email marketing campaigns are one of the most powerful and customizable tools at your disposal. This means it’s crucial that you make a good first impression, or you could risk losing subscribers from the get go. The best way to leave …

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