Category: Marketing

Marketing   5 Tactics for Writing Quality Content
  • October 03, 2019
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Content marketing is a big deal these days. Companies all around the world are leveraging the power of blogging to increase website traffic and drive leads. However, writing quality content consistently is not always easy. The good news is that developing a strategy for writing strong content can go a long way towards improving your …

Marketing   How to Start Your Own Podcast (In 4 Steps)
  • September 19, 2019
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One of the strongest ways to elevate your brand is to create more personal content. A great way to do this is with a podcast. Podcasting can help you build trust and meaningful connections with your audience. However, you may initially be intimidated by everything required to get one started. Fortunately, getting your podcast off …

Marketing   5 Best Practices to Increase Engagement on Your Forum-Based Website
  • September 05, 2019
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Online forums have a lot to offer your website and business. They can help you interact and engage with your audience, and make it easier to build a community around your website. However, running an active forum isn’t always easy. To keep your forum from fading away soon after it appears, it can help to …

Marketing   How to Use Google My Business to Boost Your Local SEO (In 3 Steps)
  • July 08, 2019
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Getting noticed in search results is something every business owner with a website is looking to achieve. You may already know that improving your site’s Search Engine Optimization (SEO) can help to increase traffic, but where should you start? A smart place to begin is with Google My Business, a dashboard to help you manage …

Marketing   What Is A Social Media Influencer & How To Work With Them?
  • July 05, 2019
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Social media ‘influencers’ can really power up your marketing campaign. The right influencer can do wonders for your business, increasing traffic and sales for your products or services. The trick is finding the right influencers and getting them on board. Locating influencers to work with requires knowing your audience, and finding out which individuals have …

Marketing   How to Choose Effective Keywords for Your Social Posts (In 3 Steps)
  • July 01, 2019
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It takes careful planning to write social media posts that are engaging and get a lot of views and likes. It’s also important that your posts attract the right audience. Social media is a very powerful marketing tool, but there are a lot of things to consider if you want to use it effectively. One …

Marketing   Retargeting: An Underused Yet Powerful Conversion Tactic
  • June 11, 2019
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Ideally, a single visit to your website would be enough to get anyone to make a purchase or sign up for your email list. However, encouraging conversions takes a lot of work. Even the most successful websites only get a very small fraction of visitors to convert, because they need time to build enough trust. …

Marketing   3 Ways to Keep Your Brand Identity Consistent
  • April 15, 2019
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Your brand identity will form the core of everything you do as a business. Yet with so many different online platforms, it can be difficult to keep that identity consistent. Failing to do so can have a negative impact on the way your business operates, and is likely to confuse customers, clients, and employees. On …

Marketing   3 Ways You Can Use Chatbots to Improve Customer Service
  • April 01, 2019
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As a business owner, you’re probably aware of just how vital customer service is. However, it can be difficult to keep up with growing customer demands – especially when you have a million other things to do each day. Fortunately, there are ways to automate parts of the process. For example, more and more businesses …

Marketing   The Importance of Online Reviews for Small Businesses
  • March 28, 2019
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Running a successful business is about more than just attracting lots of attention. You’ll also need to build trust with your audience. There are numerous ways to do that, but few are as effective as online reviews. Displaying reviews on your small business website helps to build credibility, since visitors are more likely to trust …

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