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Case Study: Striking a Chord with the Online Music Community

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  • Jun 01, 2021
  • 0
  • by Paris Backston

This case study will share the story of Jesse Neo, a Dj and entrepreneur who created a new way to make and sell music online. Through his story, you will learn how a man with musical talent, technological skill, and a powerful dedicated server, was able to shift the way musicians collaborate and create music digitally.

Finding the right hosting plan for your website is essential when starting an e-commerce business. As more people transition to online shopping, especially during a year like 2020, selling goods and services online has become critically important to stay afloat in the modern economic climate. For the music industry, the last year has been a difficult time to connect and create due to lockdowns and limited public events. Many artists have transitioned and began to find new ways to share their talents in order to stay afloat when in-person events and programs were put on pause. 

Jesse Neo, a DJ, and entrepreneur, decided to combine his musical and technological talents to create a platform where artists can connect and collaborate online in a new way. Gemtracks is a music and singing website that provides a range of song instrumentals and articles, as well as an exclusive online store that produces unique backing tracks for bands, singers, and songwriters. 

Jesse Neo has been blogging and developing web content since 2006. His vision to create Gemtracks, a music-industry marketplace best known for buying and selling instrumental backing tracks (also known as beats), began when he was in college. He wanted to create an online store so that he could sell the tracks that he was composing. When he first began his store, he was selling his music on a first-come-first-sold model and his customers would have full ownership and copyrights placed in their names. 

In 2019 Neo moved to Los Angeles and, through the advice from the local talent there, realized that this e-commerce business model might be very lucrative long term. Finding the right hosting provider for Gemtracks was critical when Neo first began to envision his company. “Everything about Gemtracks depends on the website. Without a website, Gemtracks would not exist. This is why I was very concerned about where my server was hosted.” When he first began searching for a hosting provider, Neo had a few server requirements that he felt were essential to the eventual success of his site…”

Click the link below to keep reading Jesse’s story! Case Study

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