Attracting website traffic is a tough gig – possibly one of the hardest for both new and experienced site owners alike. However, there’s nothing more dejecting and frustrating than watching …
Continue reading “5 Simple Steps Towards Minimizing Your Website’s Bounce Rate”
Continue ReadingYour website’s URLs may be far more important than you realize, with search engines in particular paying very close attention to them. A short, sweet, and descriptive URL enables users …
Continue reading “SEO Friendly URLs: The Ultimate Guide to WordPress Permalinks”
Continue ReadingMany website owners see search engine optimization (SEO) as an elusive foe, but in reality, ranking high in search engines is actually quite achievable. With that being said, in the …
Continue reading “The Non-Technical Guide to Basic On-Site SEO”
Continue ReadingAs a tool that businesses use to build online communities, provide customer value and establish their leadership and domain expertise, business-branded blogs have become a de facto prerequisite for successful …
Continue reading “How To Improve Your Business’ Brand With Blogging (5 Tips)”
Continue ReadingGoogle is no longer showing ads on the right hand side of their search results. Additionally, Google is showing four ads at the top of their results instead of just …
Continue reading “Google Eliminates Right Side Ads”
Continue ReadingOne of the documents that I always urge anyone interested in learning about SEO to read is the Google Webmaster Guidelines. It is essentially Google’s playbook on how to format …
Continue reading “Updates To Google Webmaster Guidelines Summary”
Continue ReadingDo you ever experience a nice traffic bump due to a new blog post, but that traffic quickly fizzles out? Wouldn’t it be nice to get more of a permanent increase in traffic considering all the time you spend writing your content? If so, you should consider an evergreen content strategy. Evergreen content is always timely because it remains relevant and fresh for your readers. It does not become obsolete.
Continue ReadingOver the past 10 years, Google has used focus groups to help them review their search results and the quality of the pages that they rank highly. If a user in the program, called a Search Quality Rater, gives a site a low rating, that doesn’t actually (immediately) impact current Google rankings. Rather Google sets their Search Quality Raters into action for running their experiments. For example, if Google decided to run a specific mobile site experiment, the Search Quality raters are used to both help Google run that experiment and to better understand the experiments they’re running.
Continue ReadingFix all thin content. Check. Use disavow tool to remove bad links. Check. What’s next on the SEO checklist? Learn about RankBrain and why it has become the third-most important Google ranking signal.
Continue ReadingYou just launched a new site for your small business. Congrats! You may be a bakery, a dog salon or an ice cream shop. Now the trick is getting the word out. Focusing on SEO is a great way (and in most cases entirely free) to promote your website and more importantly your business. After all, over 90% of consumers use the internet to find local businesses. Here are a few relatively quick tasks you can complete in a day or two to help those consumers find you.
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