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Marketing Your Business - Page 6

Retargeting: An Underused Yet Powerful Conversion Tactic
  • June 11, 2019
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Ideally, a single visit to your website would be enough to get anyone to make a purchase or sign up for your email list. However, encouraging conversions takes a lot …

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3 Ways to Keep Your Brand Identity Consistent
  • April 15, 2019
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Your brand identity will form the core of everything you do as a business. Yet with so many different online platforms, it can be difficult to keep that identity consistent. …

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3 Ways You Can Use Chatbots to Improve Customer Service
  • April 01, 2019
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As a business owner, you’re probably aware of just how vital customer service is. However, it can be difficult to keep up with growing customer demands – especially when you …

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The Importance of Online Reviews for Small Businesses
  • March 28, 2019
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Running a successful business is about more than just attracting lots of attention. You’ll also need to build trust with your audience. There are numerous ways to do that, but …

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A Beginner’s Guide to AI Marketing
  • March 25, 2019
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Marketing is a constantly-changing landscape, and it can be hard to stay on top of it. More and more is expected of business owners each year. That’s one of the …

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3 Ways to Use ’Social Proof’ to Increase Conversions
  • March 21, 2019
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Building trust with your audience is essential for any business – yet it can be tricky. Consumers know that brands exist to make sales, so they may not always believe …

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3 Ways to Market Your Content With Instagram
  • March 14, 2019
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In our digital world, social media has fully cemented itself as one of the most effective marketing methods you have in your arsenal. The combined visual and interactive elements of …

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3 Reasons to Use Infographics in Your Content
  • March 11, 2019
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Today’s digital landscape is packed full of information. It’s now easier than ever to get the answers you want, and in record time. However, including long lists of data or …

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Why Your Ad Tracking Stats May Differ (And What to Do About It)
  • March 07, 2019
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As a website owner, you may notice that there’s a difference between the stats your ad-tracking software and affiliate programs report. This can be confusing when you’re trying to review …

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How to Switch Your Domain Name Without Damaging Your Site’s SEO
  • March 04, 2019
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As your website grows and changes, you may find that its existing domain name no longer suits your needs. Although changing your domain is simple, it can have a negative …

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