Running a successful business is about more than just attracting lots of attention. You’ll also need to build trust with your audience. There are numerous ways to do that, but few are as effective as online reviews. Displaying reviews on your small business website helps to build credibility, since visitors are more likely to trust …

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Marketing is a constantly-changing landscape, and it can be hard to stay on top of it. More and more is expected of business owners each year. That’s one of the main reasons that the use of Artificial Intelligence (AI) continues to grow so rapidly. When used effectively, AI can become a powerful marketing tool. It …

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Building trust with your audience is essential for any business – yet it can be tricky. Consumers know that brands exist to make sales, so they may not always believe what you have to say. This can have a negative impact on conversion rates, so it’s important to find ways to develop a stronger relationship. …

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Just about every website owner knows the importance of a carefully-crafted Search Engine Optimization (SEO) strategy. Without one, your site is unlikely to gain much traffic. However, while some techniques are actively encouraged, there are certain methods you should always avoid. These methods are often effective in the short term, and can help you secure …

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In our digital world, social media has fully cemented itself as one of the most effective marketing methods you have in your arsenal. The combined visual and interactive elements of Instagram make it an ideal location to promote content – yet it can be a tricky platform to master. Instagram enables users to gain in-depth …

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Today’s digital landscape is packed full of information. It’s now easier than ever to get the answers you want, and in record time. However, including long lists of data or other details in your blog posts is likely to make audiences switch off – so it’s important to find another way to grab their attention. …

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As a website owner, you may notice that there’s a difference between the stats your ad-tracking software and affiliate programs report. This can be confusing when you’re trying to review how well your ads are doing, and when making important strategy decisions. In short, this difference occurs because various platforms track clicks in distinct ways. …

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A2 Hosting is excited to announce the launch of our Managed WordPress Hosting product line! Learn more below about how these optimized WordPress solutions are designed to both make your life easier and assist in helping you take your site to the next level. What Is Managed WordPress Hosting? Our Managed WordPress Hosting offers you a …

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These days, all of us are adrift in a sea of information and notifications. We’ve got so many different advertisers, websites, and people vying for our attention at any given moment that it’s a wonder we ever get anything done at all. All that distraction has translated into one thing above all else – we’ve …

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As your website grows and changes, you may find that its existing domain name no longer suits your needs. Although changing your domain is simple, it can have a negative effect on your site’s Search Engine Optimization (SEO) if you’re not careful. SEO plays a major role in the success of your website, particularly when …

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