You may have noticed that domain names come with a choice of endings – .com, .biz, and even .pizza. These endings are called Top-Level Domains (TLDs). It’s important to understand what TLDs are, as well as the impact that the right (or wrong) one can have on your site, before registering a domain name. Instead …

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Is your business’ website optimized for local searches? Local Search Engine Optimization (SEO) is crucial for helping nearby customers find your business. Not taking care with this aspect of your site can result in lost sales and conversions. Fortunately, there’s an easy way to improve local SEO by using Google Maps. In particular, businesses with …

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Has your WordPress site felt a bit sluggish lately? Just as musical instruments require the occasional tuneup, WordPress websites need to be maintained regularly to keep them up to speed. If you’ve had your site for a long time, chances are high that it’s badly in need of some TLC. Fortunately, there are a few …

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As a website owner, you probably already know about the importance of Search Engine Optimization (SEO). Having strong SEO is critical – the first page of search results gets around 75% of all related traffic. If your site is buried under piles of search results, it could be costing you large portions of your potential …

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Digital images come in many types, but the two most common formats on the web are JPG and PNG. You may have heard conflicting information from different sources about which one is best. This can make it hard to know what format you should use for your website. In general, PNG is a higher-quality compression …

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Choosing a hosting plan, whether it’s for a new website or to transfer your current setup, can be an overwhelming task. There are several available hosting choices and the vast array of options – including dedicated, shared, and managed – can leave you with analysis paralysis. One possible option is shared hosting, which provides you …

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Even if you don’t have much (or any) experience with web development, chances are you’ve heard of Search Engine Optimization (SEO). This is a broad term for a huge list of techniques that can improve your site’s rankings in search engines. Many of the SEO strategies you’ll hear about are focused on keywords – but there are …

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As your website’s needs and traffic levels grow, you’ll want to move from shared hosting to a plan that offers more resources and features. You may even be looking for a plan that provides greater control over the hosting environment. In this scenario, Virtual Private Server (VPS) hosting is likely your best bet. In a …

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It’s always great news when your website begins to really take off. However, you’ll want to make sure your hosting plan can keep up with that growth. If your site is getting more than a few hundred visitors a day, it may be time to consider upgrading to a dedicated hosting plan. Dedicated hosting provides …

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Search Engine Optimization (SEO) is key for attracting visitors to your website. However, beginners and advanced users alike can find site optimization daunting. If not carried out properly, this can lead to traffic issues (e.g. not enough visitors) and even hurt your site’s credibility. The use of a dedicated SEO tool, such as Yoast SEO, …

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