Tips For Choosing A Domain Name

  • Feb 20, 2012
  • 0
  • by Brad Litwin

Thinking of starting a new website? Don’t be hasty about selecting a domain name especially if you’re using it to start a business. Sure you can forward the domain if you ever decide to change it, but you’re risking losing a lot of name recognition if you go that route. Before you decide to register a new domain name, make sure to take a peek at some of these 8 helpful tips.

  • Do your keyword research. Keywords in a domain can go a long way towards helping your site rank well organically, but you don’t want to make it too generic. You want a memorable name!
  • Don’t make the domain name too long. Once again, you want it to be a memorable name!
  • Try to use easy-to-use words. There’s no reason to complicate things for users trying to visit your site.
  • Don’t be afraid to purchase multiple tlds (i.e .com and .net) for your domain so nobody else does.
  • Tell your friends and family what domain you want to register. Do they find it creative and are they able to spell it easily?
  • Avoid hyphens at all costs. It’s common for users to forget to add them when typing in your address.
  • It’s always a good idea to do a Trademark search to make sure you don’t run into any future legal problems.
  • Make sure to keep an eye on the expiration date for your domain. Don’t let all of your hard work get scooped up by a competitor!

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