Home / Marketing / The Growth Of Mobile Search Ad Spending
Is your website mobile ready? If not, you're certainly behind the times according to a new report by eMarketer. They are reporting that 2015 will be the first year that mobile ad spending will surpass traditional desktop/laptop digital ad spending. eMarketer is speculating that digital ad spending on smartphones and tablets will increase to 50.1% of the total spend, up from 38% in 2014 and just 25% in 2013. They speculate that the trend will continue, with mobile ad spends raising to 77% of the total spend in 2018.

The Growth Of Mobile Search Ad Spending

Is your website mobile ready? If not, you’re certainly behind the times according to a new report by eMarketer. They are reporting that 2015 will be the first year that mobile ad spending will surpass traditional desktop/laptop digital ad spending. eMarketer is speculating that digital ad spending on smartphones and tablets will increase to 50.1% of the total spend, up from 38% in 2014 and just 25% in 2013. They speculate that the trend will continue, with mobile ad spends raising to 77% of the total spend in 2018.

Even if your ad spend is in the $0 range, consider the fact that reports show the average American spends close to 3 hours per day on their phones searching social networks. It’s clear that ensuring your site is mobile ready is crucial.

Here’s a few quick tips that can help anyone with a website make their site more mobile friendly:

  • Though it goes against what an SEO expert would suggest, keep your content to a minimum. Be judicious in the words you use!
  • For businesses, make it as easy as possible to find your phone number, contact info and location. That’s likely what your mobile visitors are looking for.
  • Consider using videos on your site as mobile visitors are much more likely to watch videos than a desktop visitor.
  • Keep your forms short and sweet to make it easy to collect information from your visitors.
  • Design a site that is completely accessible without the need to view via pinching.

About Brad Litwin

Brad Litwin is the Marketing Manager for A2 Hosting. He has been with the company since 2007. His specialties include affiliate marketing, content writing and SEO. In his spare time he enjoys running and reading.

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