Marketer - Page 2

Why Planning Your Content Matters Many businesses start out small and use blogging, social media, and creative content to grow their brand and their online presence. At the beginning, it …

Continue reading “How to Create an Effective Content Strategy to Grow Your Brand”

It’s no secret that the COVID-19 pandemic has had an enormous impact on consumer behavior, with many shoppers moving to e-commerce (and many more opting to save their money). These …

Continue reading “Does Your Email Marketing Strategy Need to Change Due to COVID-19?”

The Calls to Action (CTAs) in your marketing copy go a long way towards determining what your conversion rates are. Your CTAs are vital tools for convincing consumers to help …

Continue reading “8 Ways to Make Your Calls to Action Stand Out”

Every site owner wants to see their page sitting at the top of a Search Engine Results Page (SERP). However, getting there involves many moving parts: keywords, post titles, and …

Continue reading “How To Maximize SEO With Permalinks”

Search Engine Optimization (SEO) is key to your website’s success. However, it’s also a complex, multi-faceted process. With so many best practices involved in formatting an SEO-friendly blog page, it …

Continue reading “Your Beginner’s Guide to SEO-Friendly Blog Formatting”

We live in a socially distant world right now – this has presented its fair share of challenges for all of us, both personally and professionally. In particular, the need …

Continue reading “How Webinars Are the Perfect Distance Marketing Tool”

If you’re a seasoned website owner, you probably don’t need us to tell you how important your chosen hosting plan is. The plan attached to your site will impact numerous …

Continue reading “3 Ways Your Hosting Plan Can Affect SEO”

There are many cases when you’ll have different URLs leading to the same (or almost identical) pages. However, search engines tend to penalize anything that looks like ‘duplicate’ content. That …

Continue reading “A Beginner’s Guide to ‘Canonical’ Tags”

Your website’s About page may seem like a small thing. However, it provides a crucial way for customers to get to know your business. An About page that’s either nonexistent …

Continue reading “5 Elements Your Site’s About Page Needs”

The goal of a successful landing page is to convert the customer. How you get there – through email signups, sales, or subscriptions – depends on you. While the ultimate …

Continue reading “3 Key Features of a Successful WordPress E-Commerce Landing Page”